Eng De Esp Ru Pt

Declaração de privacidade de dados

Data privacy statement

On this page we inform you in detail about the handling of your data through our website and the tools and services of external providers used on it. If you have any questions regarding data protection and this website, please feel free to contact us at any time using one of the contact options listed in the imprint.

We respect your personal data and your privacy not only out of legal obligation, but also out of personal conviction. For example, we ensure the protection of your data through regular updates and security techniques such as encryption.

Data privacy statement for customers and business partners

Data collection on our website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.


How do we collect your data?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system or time of the page call). This data is automatically collected as soon as you view our website.


What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.


What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address provided in the imprint. Furthermore, you have a right of appeal to the responsible supervisory authority.


Analysis tools and third-party tools

When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. We will inform you about the possibilities of objection in this privacy policy.

You will find detailed information in the following privacy policy.


General notes and mandatory information

The operator of these pages takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data, with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how we do this and for what purpose.

We would like to point out that data transmission over the Internet (e.g., communication by
e-mail) can have security gaps. It is not possible to completely protect data from access by third parties.


Responsible for data processing

The responsible party for data processing on this website is:

3Keys GmbH
Haugerglacisstraße 5a
97080 Würzburg

Telephone: +49 (0)931 40 70 53 61
E-mail: backoffice@3keys.com

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g, names, contact details, etc.).


Company data protection officer

You can contact our company data protection officer by mail at the above address with the addition "for the attention of the data protection officer" or by e-mail at


Thomas Malik

Malik Unternehmensberatung GmbH

Johann-Sebastian-Bach-Str. 69

61250 Usingen

Tel: 06081 94904 00

Email: thomas.malik@malik-group.de  


Right to information, revocation, blocking, correction, deletion, data transfer

You can request information about the data stored about you at the above address from the person responsible.

If you have given separate consent to the processing of personal data, you can revoke your consent at any time. By revoking your consent, the data processed until the revocation remains lawfully processed. The revocation of consent must be declared to the same body to which you have given your consent.

Furthermore, under certain circumstances, you can demand the correction or deletion of your data. You may have the right to limit the processing of your data, as well as the right to have the data provided by you released in a structured, common and machine-readable format.


Right to appeal to the competent supervisory authority

As the person concerned, you have the right to complain to the responsible supervisory authority in the event of a violation of data protection laws. The competent supervisory authority with respect to data protection issues is the State Data Protection Commissioner of the federal state in which our company is located. The supervisory authority responsible for us is:

Landesamt für Datenschutzaufsicht

Post office 606
91511 Ansbach

Company address:
Promenade 27 (Castle)
91522 Ansbach


Objection against advertising mails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertisement and information material is hereby objected. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam emails.


Data collection on our website SSL or TLS encryption

Our website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content that you send to us as the site operator. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and the lock symbol in the browser line.


Server log files

The provider of the website automatically collects and stores information in server log files that your browser automatically sends to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL (access status/http status code)
  • Hostname of the accessing computer
  • Date and time of the server request, as well as the time zone
  • IP address
  • Transmitted data volume

This data is not merged with other data sources. The basis for data processing is Art. 6 (1) 1 lit. b EU Data Protection Basic Regulation (GDPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures. The data is deleted when it is no longer required.



Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us to make our offer more user-friendly, effective and secure.

Partially used cookies are so-called “session cookies”. Such transient cookies (temporary cookies) are automatically deleted after the end of your browser session. On the other hand, other persistent cookies (temporarily limited cookies) remain on your end device until you delete them yourself. Such cookies help us recognize you when you return to our website.

With a modern web browser, you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured in such a way that cookies are automatically deleted when the program is closed. The deactivation of cookies can result in limited functionality of our website.

The setting of cookies, which are necessary to carry out electronic communication processes or to provide certain functions you would like to use, is based on Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g., for analysis functions), they will be treated separately in this data protection declaration.

We use different types of cookies:

- Transient cookies, also known as temporary or "session cookies", are cookies that are deleted after you leave our website and close your browser. Such cookies are used, for example, to store language settings or the contents of a shopping basket.

- Persistent or permanent cookies remain stored even after the browser is closed. This way, for example, the login status or search terms entered can be saved. We use such cookies for range measurement or marketing purposes, among other things. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. However, you can delete these cookies at any time in the security settings of your browser.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, while third-party cookies are created by partner websites (e.g. Google Analytics). We will inform you about the use of "third-party cookies" and about the cooperation with external service providers who provide services such as web tracking or reach measurement for us within this privacy policy under the respective online service. Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years.


Access to your consent settings

As part of a consent management system ("cookie banner"), we offer you the opportunity to decide on the setting of cookies on our website according to your specifications. You can change the decision made there at any time and subsequently grant or revoke your consent. To do this you can access the setting options on our website by clicking on the fingerprint symbol.

The setting of cookies, which are necessary for the performance of electronic communication processes, or the provision of certain functions desired by you, takes place on the basis of art. 6 para. 1 lit. f GDPR.

The legal basis for the processing of personal data using "third-party cookies" is art. 6 para. 1 lit. a GDPR.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow.  This decision is also stored in a cookie.

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you do not want any cookies at all, you can set up your browser in a way that it will inform you whenever a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure can be found in your browser settings.

Google Analytics

Our website uses functions of the web analysis service Google Analytics. The provider of the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "cookies”. These are small text files that your web browser stores on your end device and enable an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA. The transmission of your data to the USA is based on your consent according to Art. 49 (1) lit. a GDPR.

The setting of Google Analytics cookies is based on your consent according to Art. 6  (1) lit. a GDPR.


IP anonymisation

We use Google Analytics in conjunction with the IP anonymization function. It ensures that Google shortens your IP address within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before sending it to the USA. There may be exceptional cases in which Google transfers the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by Google Analytics is not merged with other Google data.


Browser Plugin

The setting of cookies by your web browser can be prevented. However, some functions of our website could be restricted as a result. You can also prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin accessible via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.


Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following. An opt-out cookie is set to prevent the collection of your information on future visits to our site: Disable Google Analytics.

Details on how Google Analytics handles user data can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.


Contact form

Data transmitted via the contact form will be stored including your contact data in order to be able to process your inquiry or to be available for follow-up questions. This data will not be disclosed without your consent.

The processing of the data entered in the contact form is based exclusively on your consent (Art. 6 (1) lit. a GDPR). A revocation of your already given consent is possible at any time. An informal notification by email is sufficient for the revocation. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

Data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to its storage or until there is no longer any need for data storage. Mandatory legal provisions - in particular, retention periods - remain unaffected.


LinkedIn page

Our company operates a social media channel on the platform LinkedIn.

We only process your data if you contact us via the LinkedIn platform. Depending on the case constellation, the legal basis for the processing of personal data is, for example, your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR or our legitimate interest in communicating with users pursuant to Art. 6 (1) sentence 1 lit. f GDPR.

In this context, storage, and further processing by us may also take place.

For any processing beyond this, we point out that the privacy policy of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: LinkedIn) is applicable on our LinkedIn company page.

Further information on the processing of personal data by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy.



Our website uses plugins from YouTube for integration and display of video content. The provider of the video portal is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When opening a page with an integrated YouTube plugin, a connection to the YouTube servers is established. YouTube thereby learns which of our pages you have accessed.

YouTube can assign your surfing behavior directly to your personal profile if you are logged into your YouTube account. You have the option to prevent this by logging out beforehand.

The use of YouTube is based on your consent pursuant to Art. 6 (1) p. 1 lit. a GDPR.

You can find details on the handling of user data in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

If you do not wish YouTube to be able to associate your visit to our pages with your YouTube account, please log out of your YouTube account beforehand.

ur YouTube account, please log out of your YouTube account beforehand.


Usercentrics Consent Management Platform

This site uses third-party advertising and analytics technologies to provide and continuously improve its services and to display advertisements according to users' interests. We obtain the necessary consents for this via the Usercentrics Consent Management Platform of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany and document them herewith. The data processed for this purpose are: device information, browser information, anonymized IP address, opt-in and opt-out data, date and time of visit, URLs of the requested services, page path, geographical location. The associated processing of your personal data takes place on the basis of the legal obligation incumbent upon us within the meaning of Art. 6 (1) p. 1 lit. c) GDPR. For more information, please visit https://usercentrics.com/de/faqs/legal-datenschutz/


Google Tag Manager 

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States. 

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. 




We use the Gravatar service of Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA, within our online offering and in particular in the blog.

Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments on other online presences (especially in blogs) with the respective e-mail address, their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by users is transmitted to Gravatar in encrypted form in order for it to check whether a profile is stored for it or not. This is the sole purpose of transmitting the email address and will not be used for any other purpos, instead it will be deleted afterwards.

Gravatar is used on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.

If users do not want a user image linked to their email address at Gravatar to appear in the comments, they should use an email address which is not stored at Gravatar to comment. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if users do not wish their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.



We use the Gstatic service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, e-mail: support-deutschland@google.com, website: https://www.google.com/ on our website.  

Personal data is also transferred to the USA. The legal basis for the processing of personal data is your consent in accordance with Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, which you have given on our website. You can withdraw your consent at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy. Gstatic is a background service used by Google to retrieve static content in order to reduce bandwidth usage and load required catalogue files in advance. 

As part of order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States.  

Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy

The provider also offers an opt-out option at https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=en. 


Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter "DoubleClick").

DoubleClick is used to show you interest-based adverts throughout the Google advertising network. The adverts can be targeted to the interests of the respective viewer with the help of DoubleClick. For example, our adverts can be displayed in Google search results or in advertising banners linked to DoubleClick.

In order to be able to display interest-based advertising to users, DoubleClick must be able to recognise the respective viewer and assign the websites visited, clicks and other information on user behaviour to them. For this purpose, DoubleClick uses cookies or comparable recognition technologies (e.g. device fingerprinting).

The information collected is summarised in a pseudonymised user profile in order to display interest-based advertising to the user concerned.

The use of this service is based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Further information on how to object to the adverts displayed by Google can be found at the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.


Google Translate

This site uses the translation service Google Translate via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Translate, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Translate is in the interest of easy accessibility and accessibility of our online services for international visitors. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 sentence 1 lit. f) GDPR.

You can find more information on the handling of user data in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.


Updates or changes to this Privacy Policy

We reserve the right to change or review this Privacy Policy from time to time. You can find the date of the current version under "Last modified on". Your continued use of the platform following the posting of such changes on our website constitutes your consent to such changes to the Privacy Policy and constitutes your agreement to be bound by the modified terms.

Last modified on 22/01/2024