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Why are there so few brand protection Track & Trace projects compared to compliance-driven projects?

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Dive into the intricate world of brand protection within the Track & Trace sector with our insightful video. Discover why, despite the clear benefits such as increased customer trust and counterfeiting prevention, brand protection projects are less common compared to compliance-driven ones. Our expert sheds light on the early days of serialization, the substantial costs and complexities of implementation, and how regulatory mandates have shifted the industry's approach. Furthermore, learn about the market-driven and legal pressures that spur companies into adopting brand protection measures, ensuring their products' integrity from production to consumer. This video is a must-watch for anyone interested in understanding the delicate balance between operational challenges and the necessity of safeguarding brands in today's market.