Dive into the critical security issues surrounding Track & Trace data in this enlightening video. Our expert discusses the immense value of serialized data, the risks of serial number leaks, and the consequent threat of counterfeiting. Learn how data security is paramount in protecting not only these unique identifiers but also comprehensive supply chain information, including supplier and distributor details, which could be goldmines for unauthorized parties. The video further delves into internal data access controls, emphasizing the need for role and location-based data segregation to prevent sensitive information exposure. This detailed analysis highlights the intricate balance between accessibility and security, offering insights into safeguarding your operations against potential breaches. A must-watch for businesses leveraging Track & Trace for brand protection and beyond.