This video provides an in-depth exploration of the Digital Product Passport initiative by the European Commission, highlighting its focus on sustainability and the circular economy. It outlines the involvement of GS1 in shaping the normative definitions and regulatory feedback, ensuring the forthcoming regulations are implementable and beneficial for the market. The content also addresses how businesses can prepare for and adapt to these new requirements, emphasizing the industry-specific impacts and the role of Track & Trace solutions in compliance.