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What are the main reasons for businesses to introduce Track and Trace?

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This video explores the vital importance of traceability in various industries, emphasizing not just regulatory compliance but also the significance of brand protection and ensuring consumer access to genuine products. It delves into how counterfeit goods can tarnish brand reputation and the necessity for companies to adopt Track & Trace solutions proactively. Highlighting the dual focus of regulatory mandates and brand safety, the content serves as an educational insight into the broader implications and benefits of implementing effective Track & Trace systems.