The Digital Product Passport (DPP) is rapidly becoming a key requirement across industries—and not just in sustainability or compliance circles. In this webinar, Jose Antonio Salazar, BD Director 3Keys, provide a clear and business-focused overview of what DPP really means, where the EU regulations are heading, and how companies can prepare.
The session addresses:
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What DPP is (and isn’t) – cutting through the buzz
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The real business value of DPP in customer engagement and market access
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Circularity, traceability, and responsible sourcing: what consumers and regulators expect
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The role of GS1 standards and why interoperability is critical
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What to consider when planning your DPP journey: pilot, scale-up, or starting from scratch
The presentation closes with practical recommendations and a clear call to action: start early, structure your data, and understand your risks.
Watch the full webinar recording and take your first step toward meaningful DPP implementation.